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PTCL May 2014 –May 2017
Regional Sales Manager / Sales, Channel Management, & Customer Care
Direct Reporting to General Manager Consumer Sales & EVP Business Zone South.

 Managed, supervised, monitored and led a team of 260 staff.
 Developed and implemented sales strategies for increase of market share and profitability on sustainable basis in line with annual sales targets.
 Established sales targets product wise, breaking the same geographically, monthly, weekly & daily targets.
 Motivated & directed sales teams to establish coverage, distribution networks and display objectives to meet sales and customer care targets.
 On a ongoing basis, planed and implemented local sales promotion in consultation with marketing.
 Ensured stock movement and availability in region. Analyzed inventory counts and lesioned with HQ proactively for timely and sufficient supply.
 Built sales operations through evaluating and appointing distributors to work towards achievement of sales objectives and targets.
 Regularly have commercial review meetings with channel partners, and local area teams.
 Work closely with channel partners & in-direct sales team in enhancing and increasing TPRs (third party retailers) increasing reach and to enhance sales.
 Managed developed channel management policies and strategies.
 Worked with cross functional departments to provide voice of the customer, expand offerings, and plan effective forecasts, product delivery and in-store feedback (i.e., brand marketing, pricing, promotions, supply chain management, and logistics).
 Ensure customer service centers are maintained, optimally staffed and operated as per rules and SOPs of the organization.
 Successfully had the first customer service center prepared for ISO 9001:2008 and certified in south region.
 Monitor and manage sales incentive programs to improve employee and channel partner motivation and sales performance while controlling overall cost and e

Sr. Corporate Relationship Manager - Corporate Business & Enterprise Solution


 Establish effective working relationships with the key decision-makers at assigned accounts.
 Liaise with Franchisees / Distributors for a perpetual and sustainable partnership with corporate clients ensuring proper, timely and regular collection of their invoice payments and entertainment of peripheral customer support.
 Routinely visited Franchises for audit, compliance and for specific service issues with area clients.
 Designed and developed CEO approval note process which was implanted nationwide for gratuity given to clients under contract agreements
 Worked with local Legal Team and developed contract agreement draft which is also used nationwide with corporate agreements with corporate customers.
 Saved company millions in revenue by introducing email billing to corporate clients whereby saving on courier charges in millions.
 Developed with IT, Corporate Bill Summaries for at a glance look at usage and billed amounts for large volume customers.
 Looking after the biggest client by volume of Warid Telecom with 20,000 sims. When assigned it was at 9000 sims and under my charge it went up to 20,000.
 Develop strong partnerships with the internal stakeholder community, working in collaboration with line and related departments to achieve business objectives.
 Provide management teams with current insight, market trends to improve their ability to lead, develop and retain top performing teams and complement their operational needs.
 Managed and updated corporate portfolio data.
 Developed and managed relationship with key decision makers for sustainability through retention and incremental sales.
 Sustained rapport with key accounts with periodic visits; exploring specific needs; anticipating new opportunities.
 Educated customers about products, marketing promotions, network expansion, and value added services and new communication solutions.
 Se

PICIC (Pakistan Industrial Credit & Investment Corporation) July 2002 to March 2005

Manager Operations Merchant Banking Division, Clifton Branch

 Opened the branch at Awami Markaz and was its first Manager Operations.
 Single handedly mobilized deposits in excess of Rs. 280 million in PICIC’s various deposit schemes.
 Made the branch profitable from the very first quarter.
 Developed and moved all the manual ledgers and reporting to Excel where by increasing accuracy and timely reporting’s.
 I was in charge of attending to internal & external audit teams whereby answering to auditors as and when audits were conducted.
 Keeping vigilance on all branch activities / transactions and operations and ensure complete compliance to the rules and regulations of The Corporation and The State Bank of Pakistan.
 I was responsible for Weekly, monthly, quarterly reporting to Head Office and onwards to SBP.
 I was responsible for maintenance of branch General Ledger and Subsidiary Books.
 Analyze the credit worthiness of the borrowers suitable for credit facilities in accordance with the policy of the organization and SBP rules.

Business Relationship Officer

 Mobilized PKR 93 million in current account portfolio.
 Part of the team, which launched three totally new banking concepts in Pakistan; Karobar Account, Proxy Gyro and Rupee Rocker.
 Supervised Rupee Rocker Distributor for collection of customer cheques all over Karachi.
 Solicit customers for deposit mobilization.
 Maintained a strong relationship with clients by calling and visiting them on a scheduled & need basis, ensuring retention of deposits in Citibank.
 Cross-selling of other banking products
 Identifying markets & customer’s on board for Proxy Gyro Banking using our USP, Citi phone banking system.
 Conducted research for cash/check pickup and delivery for our Rupee Rocker proposition.

Assistant Manager
 Aggressively launched the KFC brand in Pakistan- was part of the Grand Opening Team for KFC.
 Worked hand in hand with HR manager in developing training manuals, employee handbook, and human resource policies and procedures before the launch of first KFC outlet.
 Assisted Finance Manager in developing a complete Business Manual – detailing policies and procedures of cash movement in outlets.
 Responsible for sales, marketing, inventory management, finance, day to day operations, administration, human resources, training, maintenance of facility and equipment, customer relations and services, and profitability of one entire business unit.
 Coordinated and implemented training programs for junior managers.
 Responsible for monthly sales, P&L – developed and executed ‘Local Store Marketing – LSM’ programs to achieve sales targets.
 Lead an aggressive team of three assistant managers, two supervisors, and twenty-five staff.